Whoever has not yet heard of or even been challenged to the Ice Bucket Challenge either is on vacation in a media-free zone or manages to stay ignorant to modern day´s information flood.

ALS has raised several millions of dollars for their cause with this catchy challenge. What will ALS do with the money? Chances are  they will finance more animal testing. So before you sign up for this great marketing cause think about what your money will pay for.

Please learn more here

 

Thank you for spreading the word on animal awareness!