Photo: AAVS

It is clear that through social media, petitions, e-mails and other forms of communication companies feel the pressure of the consumers and are able to react fast. So adding your voice to a petition, writing an e-mail or picking up the phone makes a difference – for many animals in this case.

“After receiving tens of thousands of calls and e-mails and after 85,000 angry consumers signed our petition, Seventh Generation now understands the importance of animal-protection issues to consumers, and it has cleaned up its act! The company reversed course and signed on to the Physicians Committee for Responsible Medicine’s letter to Congress acknowledging that animal tests are “slow, unreliable, and expensive” and calling for non-animal methods and strategies to be used first and foremost, and it has committed to advocating for this principle in all of its lobbying efforts.”

Thank you for spreading the word on animal awareness!