“A key reason animals are still used so widely is money. Vivisection is very big business. The pharmaceutical industry is the most profitable industry in the world and its interests are strongly protected by governments. Animal experiments are in the industry’s interests because they can be used to market their products more quickly and – most importantly – they provide a legal defence for the company when people are injured or killed by ADRs [adverse drug reactions]. They will argue that, having carried out the animal tests, no blame can be laid at their door.”– Animal Aid

Animal advocates – up against “the most profitable industry in the world”– that is some formidable foe. Faunalytics Fundamentals aims to arm us for the fight with the best and latest data from the USA on what people think about the issue of animal research; and on the millions of animals…