When animals are used in commercials they are supposed to sell the product. And this usually works quite well, otherwise the industry would have stopped this many years ago. But people are becoming more and more critical to this use (and often abuse) of other beings. So here is some good news:
“After more than 51,000 supporters wrote to GEICO with complaints about its recent commercial featuring a chimpanzee “actor,” the company has promised never again to feature chimpanzees and other great apes in its commercials! Moreover, the ad agency that created the commercial, The Martin Agency, has pledged to leave chimpanzees and all other great apes out of its future campaigns. With this compassionate decision, The Martin Agency joins a growing list of top ad agencies—including BBDO, Grey Group, TBWA, McCann Erickson, J. Walter Thompson, and Y&R—that have also agreed not to use great apes in ad campaigns.”
Thank you for spreading the word on animal awareness!